日志
上海金融学院市场营销专业培养计划
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培养目标
本专业培养德、智、体、美、全面发展，具备管理、经济、法律、营销等方面的知识，具备市场开拓、营销策划等方面的能力，能在各级各类经济组织从事市场营销等方面工作的“复合型、应用型”专门人才。
This major aims at cultivating applied and complex professionals who are well developed in moral, intellectual, physical and aesthetic aspects.This major aims at cultivating professionals at a senior level, who shall be possessed with both good comprehensive and well-knit professional faculties, and with the knowledge and abilities of such aspects as management, economy, law and marketing.
培养要求
本专业培养具备市场营销及工商管理方面的基本理论和基本知识，具有分析和解决营销方面问题的基本能力的专门人才。本专业注重营销方法与技巧方面的基本训练。
毕业生应获得以下几方面的知识和能力：
1. 具有良好的思想政治素质和道德品质，有很强的责任心和敬业精神；
2. 具备参与竞争的良好身心素质，能积极适应并融入社会；
3. 具备良好的实践能力，并在实际工作中体现出创新精神；
4. 具备沟通能力，有良好的团结协作精神；
5. 具备较强的中文表达及写作能力；
6. 具有熟练运用外语和计算机的能力；
7. 系统掌握市场营销基础理论、专门知识和从事市场营销的基本技能；
8. 具有开展市场调研、顾客服务、产品推销、广告策划、促销宣传以及营销战略制定等方面的开拓能力和应变能力；
9. 熟悉国家有关市场营销的方针、政策和相关的经济法规；
10. 具有创新意识和一定的分析问题、解决问题的能力，以及独立从事市场营销的实际工作能力。
Ⅱ.Requirements
The major aims to cultaivate students who have basic knowledge and theory of marketing and business administration, and possess basic skills to analyze and solve marketing problems.The major lays emphasis on basic training of methods and skills of marketing.
Our graduates have the following knowledge and abilities:
1. Our graduates will be morally excellent and dedicated;
2. They should be healthy mentally and physically and willing to participate in the society;
3. They should be creative and willing to practice in their works;
4. Communicative skills and team-work spirit are required;
5. They should be good at expressing their ideas in Chinese. They should be good at writing;
6. They should have good command of foreign language and computer;
7. They should have good command of basic theories of marketing, and basic theory and methodology of marketing;
8. They should have basic abilities to carry out marketing research, customer service, selling, advertisement planning, promotion publicity, and marketing strategy formulation;
9. They should have familiarity with relevant policies, regulations of marketing;
10. They should have good command of problem-solving skills, creativity and practical abilities of marketing
本专业培养德、智、体、美、全面发展，具备管理、经济、法律、营销等方面的知识，具备市场开拓、营销策划等方面的能力，能在各级各类经济组织从事市场营销等方面工作的“复合型、应用型”专门人才。
This major aims at cultivating applied and complex professionals who are well developed in moral, intellectual, physical and aesthetic aspects.This major aims at cultivating professionals at a senior level, who shall be possessed with both good comprehensive and well-knit professional faculties, and with the knowledge and abilities of such aspects as management, economy, law and marketing.
培养要求
本专业培养具备市场营销及工商管理方面的基本理论和基本知识，具有分析和解决营销方面问题的基本能力的专门人才。本专业注重营销方法与技巧方面的基本训练。
毕业生应获得以下几方面的知识和能力：
1. 具有良好的思想政治素质和道德品质，有很强的责任心和敬业精神；
2. 具备参与竞争的良好身心素质，能积极适应并融入社会；
3. 具备良好的实践能力，并在实际工作中体现出创新精神；
4. 具备沟通能力，有良好的团结协作精神；
5. 具备较强的中文表达及写作能力；
6. 具有熟练运用外语和计算机的能力；
7. 系统掌握市场营销基础理论、专门知识和从事市场营销的基本技能；
8. 具有开展市场调研、顾客服务、产品推销、广告策划、促销宣传以及营销战略制定等方面的开拓能力和应变能力；
9. 熟悉国家有关市场营销的方针、政策和相关的经济法规；
10. 具有创新意识和一定的分析问题、解决问题的能力，以及独立从事市场营销的实际工作能力。
Ⅱ.Requirements
The major aims to cultaivate students who have basic knowledge and theory of marketing and business administration, and possess basic skills to analyze and solve marketing problems.The major lays emphasis on basic training of methods and skills of marketing.
Our graduates have the following knowledge and abilities:
1. Our graduates will be morally excellent and dedicated;
2. They should be healthy mentally and physically and willing to participate in the society;
3. They should be creative and willing to practice in their works;
4. Communicative skills and team-work spirit are required;
5. They should be good at expressing their ideas in Chinese. They should be good at writing;
6. They should have good command of foreign language and computer;
7. They should have good command of basic theories of marketing, and basic theory and methodology of marketing;
8. They should have basic abilities to carry out marketing research, customer service, selling, advertisement planning, promotion publicity, and marketing strategy formulation;
9. They should have familiarity with relevant policies, regulations of marketing;
10. They should have good command of problem-solving skills, creativity and practical abilities of marketing
