2010年5月29日，令国内外诸多专家及业界人士翘首期待的第九届电子商务国际会议在武汉著名学府中国地质大学胜利召开。本次会议为期两天，会议议题主要涉及E-Business、Extended Issues in e-Business、Information Technology Development等七个领域。来自美国、印度等8个国家地区和国内181所高校的5百多位学者，参加了4个专题的讨论。本文为本次会议研讨专题及论坛活动的详细内容，以供业界人士参看。 研讨会和论坛活动 1. 信息系统协会中国分会（CNAIS）专题研讨会 (CNAIS Session @ WHICEB 2010) 主席:毛基业，中国人民大学商学院教授、副院长 报告人： 毛基业，中国人民大学商学院教授、副院长 徐 心，清华大学经济管理学院副教授 鲁耀斌，华中科技大学管理学院教授 报告题目一：用户对于信息系统开发的影响——做式参与的效果(毛基业) 报告题目二：Corporate Governance and Returns on Information Technology Investment: Evidence from an Emerging Market(徐心) 报告题目三：多产品、多渠道情景下的用户继续使用：一个内部转移框架(鲁耀斌) 2. 信息经济学会专题研讨会（Information Economics Seminar: Market Pricing, Word-Of-Mouth Valence and the “Lemon Problem” of E-commerce) 主席: 赵冬梅，中国农业大学经济管理学院教授、电子商务系主任 报告人： 赵冬梅，中国农业大学经济管理学院教授、电子商务系主任 潘勇，河南财经学院教授、物流与电子商务系主任 叶强，哈尔滨工业大学管理学院教授 内容简介：信息经济学研讨会（英文会场）旨在展示中国信息经济学会基础理论专委会的前沿理论和最新研究成果，交流电子商务经济学的理论与实证研究经验。 报告题目一：中国电子商务市场的所有制、位置和价格(赵冬梅) 报告二：网络“柠檬”环境下消费者行为与抵消机制——基于信息经济学的视角(潘勇) 报告三：在线商品评论对消费者决策在不同商品间的影响差异研究(叶强) 3. ERP模拟训练专题（ERP sim: A Serious Game to Teach ERP Concepts） Chair： Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab，HEC Montréal Objectives： The use of ERPsim is granted to universities that are part of the SAP University Alliance (SAP UA, see http://www.uac.sap.com/). The role of the SAP UA is to foster the development of SAP related teaching material by faculty for faculty. Over 100 universities worldwide participating in the SAP UA have already adopted ERPsim to teach ERP concepts in the classroom. ERPsim is the result of this relationship between the SAP UA. The objective of this one-day workshop is to provide the final training required by Faculty members to use the ERP Simulation Game in their classes.IMPORTANT: This 3 hours workshop is not a certification event. Faculty interested in using the simulation software would need to attend a ERPsim Instructor Training Level 1. More information on erpsim.hec.ca for information on training events. Description： The ERP Simulation Game is an innovative “learning-by-doing” approach to teaching ERP concepts. Using a continuous-time simulation, Participants are put in a situation in which they have to run their business with a real-life ERP (mySAP ECC 6.0) system. Using standard and customized reports in SAP, Participants must analyze their transactional data to make business decisions and ensure the profitability of their operations. The simulation that will be presented in this workshop consists of a distribution company where participants must operate the full business cycle (plan, procure, and sell). The game is designed to help Participants experience the value of upstream and downstream information flows and the value of process integration across functional silos, and to understand the impact of poor decision-making and timing by one player on team performance. We suggest that people should bring a laptop if they want to participate. 4.企业电子商务应用论坛（中文会场） 主席：谢康，中山大学管理学院教授，中国信息经济学会常务副理事长 粟道云，中国电子商务协会武汉代表处首席代表 内容简介：企业电子商务应用是信息与通信技术发展和经济全球化的必然结果。传统企业如何将传统商务与电子商务整合，进行经营模式、组织结构、业务流程、管理手段的变革；新兴网络企业如何利用新技术的媒介特点，进行经营模式的大胆创新；电子商务引发的管理变革与创新已经引起了政府、学术界、企业界的广泛关注。本论坛将从企业电子商务实践出发，通过典型应用实例，展现具有行业特点的企业电子商务模式、主要的解决方案以及现存的问题；并希望以互动的方式，为学术研究与中国情境下企业实践的有机结合提供交流平台,促进企业电子商务的发展和成功应用。 报告人：拟邀请典型企业经理人以及电子商务专家 会议录取的推荐期刊论文作者辅导专题会 Chair: Frank Duserick, Alfred University, U.S.A. Participants: Juergen Seitz, Baden-Wuerttemberg Cooperative State University Heidenheim, Germany Wilfred Huang, Alfred University, U.S.A. Cheickna Sylla, New Jersey Institute of Technology, U.S.A. Authors of recommended papers in WHICEB 2010 This is a session for the authors of recommended papers in WHICEB 2010 meeting with several editorial board members. It will be an interactive information session. The editorial board members will discuss the paper with each participant, giving each a feedback on constructive ideas and plans to enhance their papers for publication. Any papers after revision can be followed up again by the editorial board members after the conference。 |
